If you’re hoping to expand your business in any way, you can’t neglect the importance of marketing. According to Maxwell Drever, even if you have the best products and services in the world, you need to tell people about them and show them that they’re something worth spending money on or investing in. But how do you do this? By creating a marketing plan.
A marketing plan provides the framework that helps you achieve your business goals, whether that means increasing revenue, acquiring new customers, or boosting brand awareness.
By putting these simple strategies into action, you can build stronger relationships with potential customers and help grow your business as well as your profits, so let’s get started
- Identify Your Target Market
If you’re trying to grow your business and get more customers, you first need to identify who these people are. Ask yourself: Who will benefit from what I have to offer? And how can I reach them? One helpful technique is to write an ideal customer profile: Outline key characteristics of your target market. What do they want or need? What are their pain points?
According to Maxwell Drever, a concise description of your ideal customer will help keep you on track when developing products and marketing campaigns.
- Define Their Needs
Before you can start executing your plan, you need to understand who you’re trying to reach and what they’re looking for. Whether your target customers are consumers or businesses, every marketer needs a persona—an idea of what your ideal customer looks like and their unmet needs. If you can nail down how they see themselves, where they go online, how they interact with others, and where they fit in within their community, it will be much easier to reach them through marketing channels that suit them best.
- Determine the Online Activity of Your Customers
You can determine your customers’ online activity by observing their behavior. If you run an e-commerce store, what pages are they looking at most? How often do they visit your site? When do they arrive on your site, and which pages do they visit first?
As per Maxwell Drever, all of these questions will help you determine where they are engaging with your brand and how to better optimize that engagement. For example, if you know someone interested in shoes and frequently visit a specific product page (on social media or otherwise), promote that item directly on their feed or in an email campaign for increased sales.
- Write Your Message in Their Language
One of your goals as a marketer is to connect with people who can benefit from your product or service. If you want people to understand and pay attention to what you have to say, you need to speak their language. Learn how different demographics respond best to certain types of marketing and tailor your approach accordingly, as per Maxwell Drever. This could mean knowing that women aged 40-60 respond best when receiving emails about products for aging skin, while men aged 18-30 like getting ads for high-performance sports cars.
- Give Them What They Want
Do your homework. Before you start writing, make sure you understand who your audience is and what they want to see in your content. Do they want industry updates? Valuable insights? How-to advice? Inspirational stories? Once you’ve identified their needs, sit down and write content that delivers on those desires every time. This strategy will build brand recognition while turning visitors into long-term customers.
Maxwell Drever Recommends to Game up Your Marketing Plan
People are always searching for information online to help them with their problems. Create and share content that helps people solve a problem or fills a need. Use social media to get your message out there, reach out to influencers in your industry, and promote yourself as an expert.
If you have something valuable to say, people will listen!